{"id":2024,"date":"2022-01-29T20:02:03","date_gmt":"2022-01-29T20:02:03","guid":{"rendered":"http:\/\/powertasting.com\/?p=2024"},"modified":"2022-01-29T20:02:03","modified_gmt":"2022-01-29T20:02:03","slug":"how-to-not-buy-wine","status":"publish","type":"post","link":"http:\/\/powertasting.com\/?p=2024","title":{"rendered":"How to NOT Buy Wine"},"content":{"rendered":"<p>One way to think about a winery\u2019s tasting room is that it is a sales showroom.\u00a0 In the same way that you buy stereo equipment, jewelry or other luxury goods, at a winery they show you many things you can buy, let you try out a few and then, if you buy, get one out of stock.\u00a0 Let\u2019s face it, wine tasting is temptation.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/powertasting.com\/wp-content\/uploads\/2022\/01\/winesell.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2025 aligncenter\" src=\"http:\/\/powertasting.com\/wp-content\/uploads\/2022\/01\/winesell-300x169.png\" alt=\"\" width=\"625\" height=\"352\" srcset=\"http:\/\/powertasting.com\/wp-content\/uploads\/2022\/01\/winesell-300x169.png 300w, http:\/\/powertasting.com\/wp-content\/uploads\/2022\/01\/winesell.png 624w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/a><em>Photo courtesy of SevenFifty Daily.<\/em><\/p>\n<p>Just as there are many reasons to buy a specific wine, there are many reasons not to.\u00a0 Most obviously, if you don\u2019t like the way a wine tastes, the temptation to buy is much less.\u00a0 Even if you do, you might not like it as much as others in the same price range.\u00a0 Or maybe you like it a lot but you can\u2019t afford a bottle at the price quoted.<\/p>\n<p>There is a subtle pressure to buy <em>something<\/em>.\u00a0 A nice person has been pouring you wines to taste and chatting pleasantly with you.\u00a0 It\u2019s human nature to want to reciprocate.\u00a0 So when the server says, \u201cWould you like to take some wine home with you?\u201d, you may feel like you ought to say \u201cyes\u201d.\u00a0 (Note that the word \u201cbuy\u201d was never came into the conversation.)<\/p>\n<ul>\n<li><strong>You have no obligation to buy anything<\/strong>. That\u2019s true in a jewelry store as well, but at least the jeweler doesn\u2019t charge you for the privilege of trying on a ring.\u00a0 In the old days, when tastings were free, there might have been a bit (only a bit) of a moral imperative.\u00a0 Remember, you paid for your tasting so you don\u2019t have to buy anything else.<\/li>\n<li><strong>Wines at a winery are rarely bargains<\/strong>. In many cases, you\u2019ll find that the same wine sold in the tasting room can be bought back home for substantially less.\u00a0 There\u2019s nothing wrong with pointing that out to the server.\u00a0 However, there are some wines that are only available at the winery.\u00a0 In those cases, you have to decide if the quality difference compared with the wine in the store near you is worth the price.\u00a0 It might even be instructive to ask the server what differentiates the winery-only selection from their more easily found wine. If you don\u2019t get good answers, don\u2019t buy.<\/li>\n<li><strong>You have to take it home with you<\/strong>. If you live near the winery, that\u2019s not a problem.\u00a0 But if you\u2019ve taken a plane to get to that part of Wine Country, you\u2019re either going to have to put the bottle in your luggage or <a href=\"http:\/\/powertasting.com\/?p=489\">ship it<\/a>.\u00a0 Even if you decide to do one of those things, there are limits.\u00a0 US Customs only allows you to bring back two bottles per person from overseas.\u00a0 Even domestic shipping cost can be a significant deterrent as well.<\/li>\n<li><strong>Try to strengthen your sales resistance<\/strong>. Remember, you\u2019ve been drinking.\u00a0 Maybe you\u2019re on vacation too.\u00a0 Your ability to say \u201cno\u201d is not at its peak.\u00a0 So if you feel yourself about to say \u201cyes\u201d, turn to the person you came with and ask, \u201cWhat do you think?\u201d\u00a0 That can be a pre-arranged signal to turn thumbs-down.\u00a0 Or if you both are in favor, this may be the time to buy.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One way to think about a winery\u2019s tasting room is that it is a sales showroom.\u00a0 In the same way that you buy stereo equipment, jewelry or other luxury goods, at a winery they show you many things you can buy, let you try out a few and then, if you buy, get one out &hellip; <a href=\"http:\/\/powertasting.com\/?p=2024\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How to NOT Buy Wine<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/powertasting.com\/index.php?rest_route=\/wp\/v2\/posts\/2024"}],"collection":[{"href":"http:\/\/powertasting.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/powertasting.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/powertasting.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/powertasting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2024"}],"version-history":[{"count":1,"href":"http:\/\/powertasting.com\/index.php?rest_route=\/wp\/v2\/posts\/2024\/revisions"}],"predecessor-version":[{"id":2026,"href":"http:\/\/powertasting.com\/index.php?rest_route=\/wp\/v2\/posts\/2024\/revisions\/2026"}],"wp:attachment":[{"href":"http:\/\/powertasting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/powertasting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2024"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/powertasting.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}