It’s almost commonplace these days: We walk into a wine shop and there’s someone standing behind a little podium with a few open bottles of wine and a rack of glasses or more often small plastic cups. “Hi. Would you like to taste a little wine from <fill in the name of a wine region>?” The wine might come from anywhere, from California to Georgia (in Eastern Europe, not the American South). Our answer is generally, “Sure, why not?”
To be honest, the great majority of the time the wine on offer isn’t very good. We rarely say, “Wow! Let’s buy some.” Although there have been a few occasions when we have done that.
There are also some tastings held in wine shops that are a great deal more sophisticated. A representative of a winery arrives with bottles – sometimes cases – of various wines from their vineyards and sets up behind a makeshift bar. In these instances, shoppers sip one wine after the other, just as if they were in a tasting room somewhere in Wine Country, except that there is no charge for the tasting.
We were recently in St. Paul, Minnesota and stopped by a shop called Solo Vino. The proprietor is Chuck Kanski, a friend of long standing. We always go to Solo Vino when we’re in town, to say hello and buy a few bottles. That day, he was hosting a wine maker from Raptor Ridge Winery in Oregon. She had brought a selection of six whites of various styles. We can sincerely say that we gained a pretty thorough understanding what her winery produces.
So far, we’ve been talking about free tastings. Then there are some stores that really dig into their inventories and offer a serious comparison tasting. We well remember an event at New York City’s Morrell wine store tasting of Châteauneuf-du-Pape; it was truly an education. There’s a store a short walk from our home called Le Dû. They just had a tasting of Iberian wines from all over the peninsula. We don’t remember the price for that CdP tasting, but the one at Le Dû cost $60.
There are many wine shops that have those gas-filled cases that pour a few ounces at the touch of a tap. We’ve enjoyed them at Union Square in New York and some SAQ stores in Québec. The selections are generally not extensive but often have high-quality wines on offer. There’s usually a fee for each pull of the tap and for the amount that pours out.
Finally, travelling in European corners of Wine Country, we have often encountered dégustations (or degustaziones) in towns like Béziers in France or Montalcino, Italy. Enterprising owners of local wine shops select a few bottles and open them as a sales pitch to get visitors to buy some more. The wines are all representative of the famous wines made there, but the quality is hit-or-miss. It all depends on the integrity of the proprietor. We’ve found that if we are truly interested, there’s something special just under the bar.
The overall point is to take advantage of wine tastings where you can find them. We often find them where we’re going to shop anyway.






